The influence of online shop on students' buying interest during the covid-19 pandemic

Authors

  • Abdul Hamid IAIN Parepare, Indonesia

Keywords:

Covid-19 Pandemic, Online Shops, Sharia Economics Study Program, Students' Buying Interest

Abstract

This research discusses the influence of online shops on students' buying interest during the Covid-19 pandemic (Case Study of Students from the IAIN Parepare Sharia Economics Study Program). This research aims to find out the extent of the influence of online shops on students' buying interest during the pandemic, especially students of the Sharia Economics Study Program at IAIN Parepare. The type of research used in this thesis is quantitative, the data processed is the result of a questionnaire with a population of 417 people. Meanwhile, the number of samples required is 216 respondents from students of the Sharia Economics Study Program at IAIN Parepare. The data processing and analysis techniques use product moment correlation analysis. The research results show that the correlation coefficient between variable X "Online Shop" and variable Y "Buying Interest" is (r) = 0.009 with a significance of 0.940. Therefore, the accompanying significance is greater than 0.05 (0.940 > 0.05), the correlation that occurs is convincing, meaning that if the independent variable increases, it will be accompanied by an increase in the dependent variable. This shows that the online shop variable has a significant influence on students' buying interest during the pandemic

Downloads

Download data is not yet available.

References

Affandi, A. (n.d.). DASAR-DASAR PENDIDIKAN.

Al-Arif, M. N. R. (2013). Penjualan on-line berbasis media sosial dalam perspektif ekonomi Islam. Ijtihad : Jurnal Wacana Hukum Islam Dan Kemanusiaan, 13(1), 33. https://doi.org/10.18326/ijtihad.v13i1.33-48

Amir, R. (2015). Gadai Tanah Perspektif Ekonomi Islam. Muamalah,Gadai Perspektif Ekonomi Islam Yang, V(1), 81–90. file:///C:/Users/HP/Downloads/673-1470-1-SM (2).pdf

An, Q., A’yun, N., Maulidia Chusma, N., Nurul, C., Putri, A., Latifah, F. N., & Sidoarjo, U. M. (2021). IMPLEMENTASI ETIKA BISNIS ISLAM DALAM TRANSAKSI JUAL BELI ONLINE PADA E-COMMERCE POPULAR DI INDONESIA. Jurnal Perbankan Syariah Darussalam (JPSDa), 1(2), 166–181.

Anwar, K. (2023). Jurnal ekonomi dan bisnis syariah. Jurnal Ekonomi Dan Bisnis Syariahe-Issn: 2809-3224;, 2(September), 11–39.

Asep, K. (2018). Buku Metodologi-min.pdf (p. 401). http://repository.syekhnurjati.ac.id/3334/

Desy Safira & Alif Ilham Akbar Fatriansyah. (2020). Bisnis Jual Beli Online Dalam Perspektif Islam. Al Yasini, 05(01), 57–68.

Dr. Drs. Ngatno, M. (2015). BUKU AJAR METODOLOGI PENELITIAN.pdf (p. 151).

Fitriya, H., & Yani, E. A. (2020). Faktor-Faktor Yang Mempengaruhi Minat Mahasiswa Memilih Perguruan Tinggi Ekonomi Islam (Studi Kasus : Stei Sebi). Jurnal Ekonomi Dan Perbankan Syariah, 2(1), 99–130. https://doi.org/10.46899/jeps.v2i1.144

Haitami, F., & Napisah, S. (2022). Analisis Penerapan Strategi Promosi Dalam Meningkatkan Penjualan Pada Usaha Cafe di Kecamatan Sungailiat (Studi Kasus). JEM Jurnal Ekonomi Dan Manajemen, 8(1), 99–112. http://journal.stiepertiba.ac.id/index.php/jem/article/view/148

Jamaludin, A., Arifin, Z., & Hidayat, K. (2015). Pengaruh Promosi Online Dan Persepsi Harga Terhadap Keputusan Pembelian (Survei Pada Pelanggan Aryka Shop Di Kota Malang). Jurnal Administrasi Bisnis (JAB)|Vol, 21(1).

Khotimah, K., & Febriansyah, F. (2018). Pengaruh kemudahan penggunaan, kepercayaan konsumen dan kreativitas iklan terhadap minat beli konsumen online-shop. Jurnal Manajemen Strategi Dan Aplikasi Bisnis, 1(1), 19–26. https://doi.org/10.36407/jmsab.v1i1.16

Kotler, P., & Amstrong, G. (2016). Prinsip-prinsip Pemasaran. Edii13. Jilid 1. Jakarta: Erlangga. Mowen, J. C., & Micheal, M. (2012). Perilaku Konsumen. Jakarta: Erlangga. 4(1), 26–37.

Kurniawan, A. W., & Zahra Puspitaningtyas. (2016). Metode Penelitian Kuantitatif.

Ngatno. (2018). Buku Manajemen Pemasaran Baru.pdf. In EF Press Digimedia (pp. 1–292).

Panggabean, S. A., & Tanjung, A. (2022). Jual Beli Online dalam Perspektif Hukum Islam dan Hukum Negara. Jesya, 5(2), 1504–1511. https://doi.org/10.36778/jesya.v5i2.758

Pitaloka, F. A., & Widyawati, N. (2015). Pengaruh Kualitas Pelayanan, Harga Dan Promosi Terhadap Penjualan Online Shop Busana Muslim. Ilmu Dan Riset Manajemen, 4, 5.

Pratiwi, I. (2017). Pengaruh Literasi Ekonomi, Kelompok Teman Sebaya Dan Kontrol Diri Terhadap Perilaku Pembelian Impulsif Untuk Produk Fashion Di Online Shop Pada Mahasiswa Jurusan Pendidikan Ekonomi Undiksha. Jurnal Pendidikan Ekonomi Undiksha, 9(1), 98. https://doi.org/10.23887/jjpe.v9i1.19994

Rahmadi. (2011). Pengantar Metodologi Penelitian. In Antasari Press.

Rifa’i, M. N. (2018). Promosi Makanan Halal di Kota Taipei, Taiwan. FALAH: Jurnal Ekonomi Syariah, 3(1), 111. https://doi.org/10.22219/jes.v3i1.6515

Saleh, S., Pd, S., Pd, M., Helaluddin, D., كريستينا، رود. كوكورس, Raco, J., Salim & Syahrum, Ahyar, H. dkk, & Helaluddin, D. (2019). Metodologi Penelitian Kualitatif.pdf (Issue March, pp. 11–11).

Santri, D., & Siregar, D. (n.d.). Bisnis Jual Beli Online (Online Shop) dalam Hukum Islam dan Hukum Negara.

Utami, H. N., & Firdaus, I. F. A. (2018). Pengaruh Bauran Pemasaran Terhadap Perilaku Online Shopping: Perspektif Pemasaran Agribisnis. Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, Dan Bisnis, 2(1), 136–146.

Крутецкая, З. И., Миленина, Л. С., Наумова, А. А., Бутов, С. Н., Антонов, В. Г., & Академик, Р. А. Д. Н. (2018). Антагонист Рецепторов Сигма-1 Галоперидол Подавляет Депозависимый Вход Са2+ В Макрофагах, “Доклады Академии Наук.” Доклады Академии Наук, 6(5), 613–616. https://doi.org/10.7868/s0869565218050249

Downloads

Published

2022-02-28

How to Cite

Hamid, A. (2022). The influence of online shop on students’ buying interest during the covid-19 pandemic. International Journal on Social Science, Economics and Art, 11(4), 196–203. Retrieved from https://ijosea.isha.or.id/index.php/ijosea/article/view/397