Competitive strategy to increase rural saving in micro segment of PT Bank Rakyat Indonesia Tbk branch office Medan Iskandar Muda
DOI:
https://doi.org/10.35335/ijosea.v14i1.441Keywords:
Rural Saving, Credit, COmpetitive Strategy, Bank Rakyat Indonesa, MicroAbstract
The growth of credit disbursements is expected to coincide with the growth of rural saving. However, credit growth is currently higher. This study aims to analyze the competitive strategy of PT Bank Rakyat Indonesia Tbk Branch Office Medan Iskandar Muda in improving rural saving. The location of this research was determined purposively, that the location chosen was a branch which was the largest bigbond in the Medan region. This research is qualitative research using descriptive methods to conduct data analysis. Analysis of competitive strategies in this study was carried out using the concept of Porter's Five Forces. The results of the analysis found that the competitive advantage lies in the network owned by PT Bank Rakyat Indonesia Tbk Branch Office Medan Iskandar Muda as well as the existence of individual customers and Micro, Small and Medium Enterprises. Our interviews with micro debtors found that most of the funds were used for business and consumption expenditures in wholesalers, traditional markets, supermarkets and large agents, while a small part was for savings and repayments. So that with its competitive advantage, the mastery of acceptance in wholesalers, markets, supermarkets and large agents will increase rural saving.
Downloads
References
Abdussamad, H. Z., & Sik, M. S. (2021). Metode penelitian kualitatif. CV. Syakir Media Press.
Abebe, A. (2017). Factors affecting rural household saving (in case of Wolayita Zone Ofa Woreda). Methodology, 36, 40–45.
Al-Qudah, A. A., Al-Okaily, M., & Alqudah, H. (2022). The relationship between social entrepreneurship and sustainable development from economic growth perspective: 15 ‘RCEP’countries. Journal of Sustainable Finance & Investment, 12(1), 44–61.
Alamgir, M. (1976). Rural savings and investment in developing countries: Some conceptual and empirical issues. The Bangladesh Development Studies, 4(1), 1–48.
Alesane, A., Yussif, K., & Tetteh Anang, B. (2019). Determinants of village savings and loans association membership and savings amounts in Awutu Senya West District of Ghana. Cogent Economics & Finance, 7(1), 1707004.
Ariani, M., & Harsono, B. (2022). The effectiveness of using the digital wallet OVO in the Jakarta, Indonesia. International Journal of Research in Business and Social Science (2147-4478), 11(3), 61–72.
Aspers, P., & Corte, U. (2019). What is qualitative in qualitative research. Qualitative Sociology, 42, 139–160.
Aziz, F. A., & Irfangi, A. (2021). Analysis Of Profit-Sharing Knowledge and Bank Interest On Understanding Of Sharia Banking Operational Management And Its Implications For Saving Students In Sharia Banking. PalArch’s Journal of Archaeology of Egypt/Egyptology, 18(3), 525–538.
Bannor, R. K., Oppong-Kyeremeh, H., Derkyi, M., Adombila, A. Y., & Amrago, E. C. (2020). Village savings and loans association participation and impact on off-farm income among rural women. Journal of Enterprising Communities: People and Places in the Global Economy, 14(4), 539–562.
Chiu, J., Davoodalhosseini, M., Jiang, J. H., & Zhu, Y. (2019). Central bank digital currency and banking. Bank of Canada Staff Working Paper.
Dwiastuti, N. (2020). Pengaruh kredit perbankan terhadap pertumbuhan ekonomi dan hubungannya dengan kesejahteraan masyarakat kabupaten/kota di Provinsi Kalimantan Barat. Prosiding Seminar Akademik Tahunan Ilmu Ekonomi Dan Studi Pembangunan, 73–91.
Edame, G. E., Udude, C. C., & Bassey, S. E. (2015). Rural Saving Mobilizations and Economic Development in Akamkpa Local Government Area of Cross River State, Nigeria. Journal of Challenges, 2(1), 14–29.
Fadliyanti, L., Rois, I., & Wijimulawiani, B. S. (2019). Alokasi Pendapatan Rumah Tangga Tenaga Kerja Wanita Yang Bermigrasi Ke Luar Negeri Di Kabupaten Lombok Timur. Elastisitas: Jurnal Ekonomi Pembangunan, 1(1), 67–78.
Hennink, M., Hutter, I., & Bailey, A. (2020). Qualitative research methods. Sage.
Hidayah, N. (2018). ALOKASI PENDAPATAN DAN LITERASI KEUANGAN Studi Kasus pada Desa Sidomukti Kecamatan Plaosan Kabupaten Magetan. Keberlanjutan: Jurnal Manajemen Dan Jurnal Akuntansi, 3(1), 825–856.
Illahi, M. K., Firdaus, F., & Fakhruddin, I. (2023). Islamic Banking Performance Based on Profitability Approach of Indonesia Malaysia Islamic Banks. Talaa: Journal of Islamic Finance, 3(2), 90–103.
Jabeen, S., Haq, S., Jameel, A., Hussain, A., Asif, M., Hwang, J., & Jabeen, A. (2020). Impacts of rural women’s traditional economic activities on household economy: Changing economic contributions through empowered women in rural Pakistan. Sustainability, 12(7), 2731.
Juhari, J., Anshori, M., & Adriani, N. (2023). Analysis of Porter’s Five Forces on PT. Bank Rakyat Indonesia (Persero), Tbk. Jurnal Ilmiah Manajemen Kesatuan, 11(3), 1233–1240.
Khabibah, N. A., Octisari, S. K., & Nugraheni, A. P. (2020). CASA, NIM, dan Profitabilitas Perbankan di Indonesia. Jurnal Aplikasi Akuntansi, 5(1), 52–71.
Lahan, B. L. (2016). KAJIAN STRUKTUR DAN ALOKASI PENDAPATAN RUMAHTANGGA PETANI PADI BERDASARKAN LUAS LAHAN. Sumber, 5(106.201), 312–625.
Liu, Y., Luan, L., Wu, W., Zhang, Z., & Hsu, Y. (2021). Can digital financial inclusion promote China’s economic growth? International Review of Financial Analysis, 78, 101889.
Loaba, S. (2022). The impact of mobile banking services on saving behavior in West Africa. Global Finance Journal, 53, 100620.
Ozturk, I., & Ullah, S. (2022). Does digital financial inclusion matter for economic growth and environmental sustainability in OBRI economies? An empirical analysis. Resources, Conservation and Recycling, 185, 106489.
Pailwar, V. K., Kaur, J., Saxena, K., & Nijhara, M. (2010). Impact of membership of financial institutions on rural saving: a micro-level study. International Business & Economics Research Journal (IBER), 9(10).
Patimara, D. D., & Pakereng, Y. M. (2021). Analisis Pemanfaatan Kredit Untuk Pengembangan Usaha (Studi Pada Nasabah Pegadaian Cabang Waingapu). Jurnal Transformatif Unkriswina Sumba, 10(2), 15–27.
Ramadhany, A. N. (2018). Analisis Tingkat Persaingan Industri Perbankan Di Indonesia (Bank Konvensional Dan Bank Syariah). Jurnal Ilmiah Mahasiswa FEB, 7(1).
Samsu, N. (2023). Faktor yang Mempengaruhi Dana Pihak Ketiga di Bank Sulselbar. Universitas Hasanuddin.
Suh, C.-H. (1991). Rural savings mobilization in Korea: issues, policies and suggested measures. Journal of Rural Development/Nongchon-Gyeongje, 14(1), 1–13.
Vaddhano, N. (2022). Analisis strategi kompetitif PT. Bank Central Asia. Fair Value: Jurnal Ilmiah Akuntansi Dan Keuangan, 5(4), 1901–1908.
Widyastuti, R. S., & Armanto, B. (2013). Kompetisi industri perbankan Indonesia. Bulletin of Monetary Economics and Banking, 15(4), 417–439.
Zhang, T., Shi, X., Zhang, D., & Xiao, J. (2019). Socio-economic development and electricity access in developing economies: A long-run model averaging approach. Energy Policy, 132, 223–231.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Ferdiantes Ferdiantes, Nazaruddin Nazaruddin, Meilita Tryana Sembiring, Sriwardany Sriwardany, Dita Deviana Fadhilah
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.