The influence of social media, product quality, and product price on the purchase intentions of students in surakarta: a study on halal cosmetics (skincare)
Keywords:
Advertisement, Brand, Self-confidenceAbstract
Population growth in Indonesia is accompanied by an increase in the number of internet users. Social media has become a means for sharing information and conducting business. Social media platforms provide a viable avenue for marketing and selling skincare products. Through social media, sellers can inform consumers about product quality through product descriptions and reviews from previous buyers. In addition to quality, social media can also provide information about product prices. The quality and price of products listed on social media can influence the purchase intentions of potential consumers. The aim of this study is to determine whether social media, product quality, and product price influence the purchase intentions of students in Surakarta regarding halal cosmetics (skincare). This research employs a quantitative research method with an observational approach involving 150 respondents. Data collection was processed by distributing questionnaires to the respondents. The type of data used is primary data. The results of the study show that, partially, social media, product quality, and product price have a positive and significant effect on the purchase intentions of Surakarta students regarding halal cosmetics (skincare).
Downloads
References
Aeni, N., Hermiati, NF, & Oktavani, TA (2022). Pengaruh Promosi Media Sosial, Harga dan E-Wom Terhadap Minat Membeli Skincare Ms Glow. Jurnal Pemasaran Kompetitif, 05 (1), 270–281.
Damanik, SWH, & Purba, R. (2020). Pengaruh Kualitas Produk dan Iklan Terhadap Niat Beli Konsumen Pada Produk Tabita Skincare Powder. Ekonomis: Jurnal Ekonomi dan Bisnis, 4(2), 335. https://doi.org/10.33087/Ekonomis.v4i2.158
Ellitan, L. (2009). Manajemen Inovasi (Transformasi Menuju Organisasi Kelas Dunia). Publikasi Researchgate, 3 (Februari 2009), 8–12. https://www.researchgate.net/publication/339042917_Manajemen_Innovation_transformation_menuju_organization_class_dunia
Fathurrahman, & Saputri. (2019). Analisis Faktor-Faktor Pendorong Minat Membeli Produk Sepatu Vans Imitasi di Indonesia. Tinjauan Pendidikan Afrika, 6 (1), 156–179. http://epa.sagepub.com/content/15/2/129.short%0Ahttp://joi.jlc.jst.go.jp/JST.Journalarchive/materia1994/46.171?from=CrossRef
Febrian, F. (2015). Kekuatan Menjual. PT. Elexmedia Komputindo .
Ilhamsyah. (2021). Pengantar Strategi Periklanan Kreatif untuk Era Digital. Dalam Andi Offset.
Islamy, MI (2017). Kebijakan publik. Di Jakarta: Universitas Terbuka.
Kosmowska, W. (2021). Asimetri Informasi dalam Periklanan Online. Taylor & Fransiskus.
Kussudyarsana, & Rejeki, L., . 2020 . Pengaruh media sosial online dan media promosi offline terhadap pemilihan merek produk skincare dan klinik kecantikan . Jurnal Ekonomi Manajemen Sumber Daya, 22(01), 1-11.
Mangifera, L., Isa, M., & Wiyadi, M. F. . 2018 . Analisis faktor-faktor yang mempengaruhi wisatawan dalam pemilihan kuliner di kawasan wisata alam kemuning. Jurnal Ekonomi Manajemen Sumber Daya, 20(01), 18-23.
Marwani, & Maulana, A. (2021). Pengaruh Media Sosial Dan Kepercayaan Terhadap Minat Membeli Sepatu Vans (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Singaperbangsa Karawang). Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 6(3), 605–619. http:jim.unsyiah.ac.id/ekm
Priansa, DJ (2017). Komunikasi Pemasaran Terpadu di Era Media Sosial. Di CV Pustaka Setia .
Rähse, W. (2019). Krim Kosmetik. Krim Kosmetik. https://doi.org/10.1002/9783527812219
Sangadji, dkk. (2013). Perilaku Konsumen: Pendekatan Praktis Disertai: Kumpulan Jurnal Penelitian. Dalam Andi Offset.
Setyaningrum, A. (2015). Prinsip Pemasaran. Di Andi Offset.
Sintha Dwi Wulandari, & Kurniawati, K. (2022). Pengaruh Personalized Advertising terhadap Brand & Consumer Relationship dalam Membeli Brand Perawatan Kulit Korea. JIIP - Jurnal Ilmiah Ilmu Pendidikan, 5(8), 2969–2982. https://doi.org/10.54371/jiip.v5i8.779
Subastian, DV, Retno p, DA, Firsa, E., & Sanjaya, VF (2021). Pengaruh Harga, Kualitas Produk Dan Celebrity Endorser Raffi Ahmad Terhadap Minat Membeli Produk Skincare Ms Glow. PENDAPATAN: Jurnal Manajemen Bisnis Islam, 2 (1), 1–10. https://doi.org/10.24042/revenue.v2i1.7691
Sihotang, J. (2019). Implementation of Gray Level Transformation Method for Sharping 2D Images. INFOKUM, 8(1, Desembe), 16-19.
Sihotang, J. (2020). Analysis of service satisfaction level using rough set algorithm. Infokum, 8(2, Juni), 55-56.
Sihotang, J. (2020). Analysis Of Shortest Path Determination By Utilizing Breadth First Search Algorithm. Jurnal Info Sains: Informatika dan Sains, 10(2), 1-5.
Sihotang, J., Panjaitan, E. S., & Yunis, R. (2020). Evaluation of Information Technology Governance by Using CobIT 5 Framework at Higher Education. Jurnal Mantik, 4(3), 2194-2203.
Amri, S., & Sihotang, J. (2023). Impact of Poverty Reduction Programs on Healthcare Access in Remote Ar-eas: Fostering Community Development for Sustainable Health. Law and Economics, 17(3), 170-185.
Sihotang, J., Alesha, A., Batubara, J., Gorat, S. E., & Panjaitan, F. S. (2022). A hybrid approach for adaptive fuzzy network partitioning and rule generation using rough set theory: Improving data-driven decision making through accurate and interpretable rules. International Journal of Enterprise Modelling, 16(1), 12-22.
Sihotang, J. (2023). Optimization of Inventory Ordering Decision in Retail Business using Exponential Smoothing Approach and Decision Support System. International Journal of Mechanical Computational and Manufacturing Research, 12(2), 46-52.
Sihotang, J. (2023). Analysis Of The Differences In The Use Of Zoom And Google Meet In Learning At Putra Abadi Langkat University. Instal: Jurnal Komputer, 15(02), 474-479.
Vinsensia, D., Amri, S., Sihotang, J., & Sihotang, H. T. (2024). New Method for Identification and Response to Infectious Disease Patterns Based on Comprehensive Health Service Data. MATRIK: Jurnal Manajemen, Teknik Informatika dan Rekayasa Komputer, 23(3), 581-590.
Sihotang, H. T., Riandari, F., & Sihotang, J. (2024). Graph-based Exploration for Mining and Optimization of Yields (GEMOY Method). Jurnal Teknik Informatika CIT Medicom, 16(2), 70-81.
Sihotang, J., Amri, S., & Vinsensia, D. (2024). Exploring the intersection of HIV/AIDS knowledge and rapid testing attitudes in higher education: A student perspective. Community Service and Applied Research, 1(1), 18-29.
Sihotang, J., & Manalu, A. (2024). Strategi Pengawasan Orang Tua dalam Mengelola Waktu Bermain Gadget Anak di Desa Pancurbatu. Jurnal Pengabdian Masyarakat Nauli, 2(2), 65-72.
Simbolon, R., Sihotang, W., & Sihotang, J. (2024). Tapping Ocean Potential: Strategies for integrating tidal and wave energy into national power grids. GEMOY: Green Energy Management and Optimization Yields, 1(1), 49-65.
Sudaryono. (2016). Teori dan Implementasi Manajemen Pemasaran. Dalam Andi Offset.
Sudrajat, A. & Sholahudin, M. . 2018 . Analisa pengaruh pencantuman merek, kemasan, label halal terhadap keputusan pembelian pada produk makanan cepat saji waralaba internasional dengan minat beli sebagai variabel mediasi . Universitas Muhammadiyah Surakarta.
Wijaya, T. (2018). Manajemen Mutu Pelayanan (Edisi Kedua). Di PT. Indeks.
Yamit, Z. (2017). Manajemen Kualitas Produk dan Layanan. Di Ekonisia.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Muhammad Signori, Muhammad Sholahudin
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
International Journal on Social Science, Economics and Art is licensed under a 