The Influence of Price, Promotion and Product Quality on Affinois Purchase Decisions
DOI:
https://doi.org/10.35335/ijosea.v11i3.63Keywords:
Purchase Decision, Price, Promotion, Product QualityAbstract
The purpose of this study was to analyze the effect of price, promotion and product quality on Affinois purchasing decisions partially or simultaneously. The sampling technique was using probability sampling technique with a proportionate stratified random sampling approach, the number of samples in this study amounted to 95 respondents. The method of data analysis used multiple linear regression analysis. Based on the research, it was found that the price and promotion variables partially influence the purchasing decision, while the product quality variable partially has no effect on the purchasing decision. However, simultaneously variables, price, promotion, and product quality affect purchasing decisions. The result of the coefficient of determination is 50.2%, this shows that the variables consisting of price, promotion and product quality affect the purchasing decision variables by 50.2%. While the remaining 49.8% is explained by other variables not examined in this study.
Downloads
References
Agustina, I., Wirawan, R., & Irdiana, S. (2018). Pengaruh Harga, Promosi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Indomaret Di Kecamatan Lumajang. Proceedings Progress Conference, 1(1), 255–261.
Akbar, M. F. (2019). The Influence of Product Quality and Price on Purchasing Decisions at Mitraindo South Tangerang Online Shop. Jurnal Ad’ministrare, 6(2), 237–248.
Alvi, M. (2016). A manual for selecting sampling techniques in research.
Amaratunga, D., Baldry, D., Sarshar, M., & Newton, R. (2002). Quantitative and qualitative research in the built environment: application of “mixed” research approach. Work Study.
Barras, R. (1990). Interactive innovation in financial and business services: the vanguard of the service revolution. Research Policy, 19(3), 215–237.
Etikan, I., Alkassim, R., & Abubakar, S. (2016). Comparision of snowball sampling and sequential sampling technique. Biometrics and Biostatistics International Journal, 3(1), 55.
Granstrand, O., Patel, P., & Pavitt, K. (1997). Multi-technology corporations: why they have “distributed” rather than “distinctive core” competencies. California Management Review, 39(4), 8–25.
Gustafsson, I. (2004). Culinary arts and meal science–a new scientific research discipline. Food Service Technology, 4(1), 9–20.
Heckathorn, D. D. (2002). Respondent-driven sampling II: deriving valid population estimates from chain-referral samples of hidden populations. Social Problems, 49(1), 11–34.
Khotimah, K., Harjanti, W., Emmywati, E., & Amrina, A. (2021). INDOSAT PERDANA CARD PURCHASE DECISION PROCESS ON PRICE, PRODUCT QUALITY, AND PROMOTION IN MALANG CITY. JEM17: Jurnal Ekonomi Manajemen, 6(1).
Nassaji, H. (2015). Qualitative and descriptive research: Data type versus data analysis. In Language teaching research (Vol. 19, Issue 2, pp. 129–132). Sage Publications Sage UK: London, England.
Pickett‐Baker, J., & Ozaki, R. (2008). Pro‐environmental products: marketing influence on consumer purchase decision. Journal of Consumer Marketing.
Rumondor, P. W., Tumbel, A. L., & Ogi, I. W. J. (2017). Pengaruh Kualitas Produk, Harga, Dan Word of Mouth Terhadap Keputusan Pembelian Pada Rumah Kopi Dan Mie Toronata Di Kawangkoan. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 5(2).
Sugiyono, D. (2013). Metode penelitian pendidikan pendekatan kuantitatif, kualitatif dan R&D.
Truninger, M. (2011). Cooking with Bimby in a moment of recruitment: Exploring conventions and practice perspectives. Journal of Consumer Culture, 11(1), 37–59.
Young, W., Hwang, K., McDonald, S., & Oates, C. J. (2010). Sustainable consumption: green consumer behaviour when purchasing products. Sustainable Development, 18(1), 20–31.
Zeithaml, V. A., Lemon, K. N., & Rust, R. T. (2001). Driving customer equity: How customer lifetime value is reshaping corporate strategy. Simon and Schuster.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 International Journal on Social Science, Economics and Art
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
International Journal on Social Science, Economics and Art is licensed under a 